Vector Security Uses Testimonials to Improve Recruitment, Win 2023 SAMMY Award
Vector Security rises above recruitment and retention challenges with SAMMY Award-winning employee testimonial video series.
Promotion comes in all shapes, sizes and types. Some companies try to appeal to their customers’ taste buds when putting forward a positive impression, while others focus on a problem they’re dealing with either inside their corporate walls or across their industry and they look for new ways to solve it.
Recruiting, hiring and retaining talented job candidates has been a crutch in the security and low-voltage electronics industries for years now. While it may feel like there’s a shortage of talent, there’s no shortage of ideas that companies can implement in their own attempts to grapple with this dilemma — especially those with creative teams to support the efforts.
Take Warrandale, Pa.-based Vector Security, whose sizable reach did not deter its marketing team from focusing on the hiring issue head-on in 2022. Vector produced a series of HR recruitment videos highlighting its talented team, which numbers nearly 1,600, and why they love working for the company.
Here’s guessing they love their company even more after it added a 2023 SSI Sales & Marketing Award (SAMMY Awards, for short) to its trophy case in the Best Promotional Video or Audio category.
The SAMMY Awards, which are presented annually at the ISC West trade show and now in their 28th year, recognize installing security integrators, dealers and monitoring providers for their marketing, installation and overall business excellence.
“These videos are used for recruiting, brand awareness and to provide a glimpse into what it’s like to work at Vector Security,” says Art Miller, vice president of marketing at the Pennsylvania-headquartered company, which has a rich heritage having been in business 52 years.
A total of nine videos were produced, according to Miller — eight highlighting individual team members, plus one roundtable discussion video.
“The videos are uplifting and inspirational, and make people want to work for/stay at Vector Security,” he comments.
Testimonials Tackle Challenges, Win SAMMY Award
Viewers — who Vector hopes will be swayed into applying to its career openings — get to hear about all of the benefits and positives to working for the award-winning security provider. The videos are brief and to the point, barely longer than a minute yet able to convey the company culture and employee morale.
They include slick graphics like the intro image that shows the employee and their role at the company, as well as the Vector Security logo. Scanning all the videos also reveals the importance of diversity at Vector, with Black, brown and white male and female team members giving testimonials.
A sampling of the inspiring sound bites: “I just enjoy my job. I love getting up and going to work.”; “Every day is something different for me.”; and “It’s not just a job, it’s a career — you can advance and grow within the company!”
UP NEXT IN THE 2023 SAMMY AWARDS SERIES: ACADIAN TOTALLY ACES ITS SALES BROCHURE.
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About the Author
Arlen Schweiger
Arlen Schweiger is editor-in-chief of SSI's sister publication, CE Pro. He was SSI's managing editor from August 2018 to June 2023.
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