Scott Goldfine Joining Elite Interactive Solutions as Marketing Director
SSI editor-in-chief and associate publisher joining remote guarding technology and services provider to accelerate growth.
SSI Editor-in-Chief Scott Goldfine presented the SAMMYs at ISC West 2023 in Las Vegas.
LOS ANGELES — Elite Interactive Solutions (EIS), a pioneer in guard replacement services using proprietary intelligence and 100% verified police calls, has appointed security industry veteran Scott Goldfine as its new marketing director.
Goldfine joins EIS following a 25-year career with Security Sales & Integration, where he served as editor-in-chief and associate publisher.
“We are thrilled to have Scott coming aboard our accomplished team as we look to further grow our business and expand our offerings,” says EIS Founder and CEO Aria Kozak. “I have known and respected him many years as a principled professional possessing a unique combination of deep industry and media experience and expertise.
“He understands the magnitude and potential of EIS’ leading-edge technology, services, and value proposition to serve end customers across a wide range of vertical markets,” says Kozak, who founded Elite in 2008.
With zero false alarms and an average incident response time of 7 seconds from the intervention agents manning its UL certified monitoring facility, EIS has forged relationships with and endorsements from law enforcement agencies across the United States. That includes FBI-LEEDA.
Elite is a well-known name among local police for only sending real emergency alerts, thus those alerts receive a priority response. The company’s accolades include capturing the Security Industry Alarm Coalition’s 2020 Police Dispatch Quality (PDQ) Award.
“I have watched and admired Elite’s vision and results since its inception,” says Goldfine in the Elite announcement. “As someone who has covered the industry as long and intimately as I have, I well know how maligned it has been by false alarms and unnecessary police dispatches. At the same time, I have been a keen advocate of advanced technologies like video monitoring and artificial intelligence.
“The future is leveraging that to end false alarms and achieve true crime prevention. EIS has been and continues to be the tip of that spear, and I am excited to help extend the company’s reach and boost its business,” he says.
Why Elite Interactive Solutions Hired Scott Goldfine
In his new role with EIS, Goldfine’s responsibilities include generating outbound marketing initiatives, building materials, press coverage, company exposure, presence at industry conferences and events, creating copy and website content, marketing materials, case studies, blogs and other documentation.
He will remain based in the Charlotte, N.C., area and report to COO Michael Zatulov.
Inducted into the Industry Hall of Fame in 2017, Goldfine directed all editorial aspects of SSI in print, digital, online and in person. The content produced under his watch included groundbreaking research, landmark features, leadership roundtables, high profile case studies and many industry exclusives.
Well-versed in the technical and business aspects of electronic security, Goldfine is an in-demand industry presenter known as a progressive thinker who has promoted disruptive technology such as networked security, cybersecurity, managed services and AI.
Recognized throughout the channel for relationship building, integrity and leading by example, Goldfine is a solutions-oriented team player who has advised and collaborated with industry dealer/integrator, consultant, distributor, central station, manufacturer and end-user icons and executive business leaders.
He has been active in myriad security events and organizations, including ESA, PSA, SIA, SIAC, TMA, Total Technology Summit, ISC, Mission 500, ESX and GSX/ASIS.
“Long leading several of the industry’s most noteworthy programs has exposed me to hundreds of security’s most prominent strategists, operators and marketers,” says Goldfine in the announcement. “Through the years I have soaked up those lessons and keys to success, which I am now able to distill through my own lens to help power Elite to new heights.
“Having guided thousands of companies through incisive media content, I now relish the opportunity to do so in a more hands-on capacity,” he says.
Prior to SSI, Goldfine spent 11 years in content creation roles with Display News Network, at the time the world’s largest teletext news media service.
A certified alarm technician, former cable TV technician and audio company entrepreneur, Goldfine graduated with honors from Cal State, Northridge with a media management degree in radio-television-film, and also earned a certificate in accounting from Santa Monica College.
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