Brinks Home Security Promo Aims for Laughs Over Scares
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
The direct-to-consumer division of Brinks Home Security accounted for 38.3% of new customers generated in Q2, helped by the company’s partnership with Nest.
SSI Senior Editor Rodney Bosch will moderate the session and be joined by two business development leaders from the Brinks Home Security Authorized Dealer Network.
Buying an alarm company such as Brink’s or Vivint would give Amazon an army of techs to sell more security and home automation gear and reduce the cost of truck rolls by saturating the market.
Smart home market insights will be explored during the annual CONNECTIONS conference, hosted by Parks Associates, May 22-24 in San Francisco.
Less than two years after rebranding, MONI has entered an exclusive trademark licensing agreement with The Brink’s Co.
SSI columnist Ron Davis reflects on his time with the man who greatly changed the industry.