IP Laying in Wait to Deliver Knockout Blow
It’s not always easy to predict when the challenger is going to knock out the champ, claim the title for himself, explain to the interviewer how his strategy won the bout, and declare a new era has arrived.
This is the current challenge facing manufacturers of IP and analog video equipment. In 2006, at least one IP manufacturer got into a little trouble when its corporate sales prediction for the year fell seriously short of actual orders. Because the production schedule was geared to the original sales forecast, backorders and customer problems chewed away a good piece of the expected profit performance. Success, especially in the early stages of any new product, can be a little rocky to predict until enough market trend information is accumulated. Only then can predictions become more accurate in delivering production, sales, inventory and profitability objectives. Every supplier in the video market is now faced with this IP forecasting challenge.
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