Survival Skills: Learning to Compete With the DIY Goliaths
The industry is fast changing thanks to large market entrants, but that doesn’t mean the Davids can’t compete with DIY — and win big.
The industry is fast changing thanks to large market entrants, but that doesn’t mean the Davids can’t compete with DIY — and win big.
Mainstream consumer media like Gizmodo still don’t seem to realize that professional smart home installation is an option compared to DIY.
Parks Associates says the rise of interactive services and DIY installation have been accelerated by the COVID-19 pandemic, lower prices and new smart home solutions.
SimpliSafe says it will use the funding to hire nearly 100 engineers this year across hardware, firmware, software and e-commerce.
Konnected says its alarm panel can turn any wired alarm system into a smart alarm. However, an independent forensic analysis shows it disregards security and life-safety standards and represents extreme danger to consumers.
ADT’s recent moves suggest a continued focus on professional installation as COVID-19 restrictions begin to lift, however, 45% of consumers report purchasing their security system through the retail channel.
In this Security Speaking podcast, SSI checks in Alula’s director of partner development to discuss hot residential market topics.
The Connected Home by Lennar will be offered nationwide as part of the homebuilder’s signature Everything’s Included program.
SimpliSafe says Ling brings more than 20 years of diverse experience to the role, having spent time working in the U.S., China, Mexico and Thailand.
Monitronics says it is deregistering because it believes public company reporting requirements have no discernable benefit to the company.