Building on the Brinks Brand: The Evolution of Brinks Home

Brinks Home’s new CEO and his leadership team share how they’re shifting their connected home plans into high gear in the latest Security Speaking podcast.

The company that is currently named Brinks Home has gone through many brand iterations over the last handful of years.

Formerly marketed as Monitronics, the company underwent a 10-month rebranding campaign in 2016 that morphed the company into Moni Smart Security.

This was done to usher in “a new era of smart home security that brings increased speed and personalization to the market.”

Less than two years later, MONI announced a licensing agreement to assume the iconic Brinks Home Security moniker. Three years later, the company announced another brand refresh, one that would see it shortening its name to simply, Brinks Home.

To discuss this most recent development, as well as its current vision, unique structure and value proposition, technology and service focal points, SSI spoke with CEO William Niles and members of his executive team including Krystle Craycraft, vice president of marketing; Wade Gibson, senior vice president of network sales; Min Kang, vice president, chief product strategy office; and Kevin Lyons, chief human relations officer.

To hear what these security execs have to say, watch this edition of  Security Speaking below, or listen or download it directly from SSI. You can also listen to it via your streaming platform of choice. A condensed version of the discussion can be read here.

Listen to this podcast using the embedded player below.

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